If you are, its costing you sales, says new book
When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition?
Author Michelle Dunn, in her new book ?Become the Squeaky Wheel,? explains how you can avoid scaring customers away and keep them coming back. First, find out what your competition is doing, do they have a credit policy? If they do, what is included? What does their credit application look like? How many forms do new customers have to fill out? Do they have good paying customers? Look online, a lot of business website will have their credit applications available online.
?I am amazed at how much ?stuff? people will jam onto their credit applications and new account forms. This alone can scare a potential customer away, especially if they can go down the road and fill out one easy form and have their product or service.? Says Dunn.
Consumers get distracted by long forms, especially ones that ask for to much information or are full of legal jargon or long technical terms. Keep your form, short and to the point. Keep the language easy to understand and in laymen terms.
About the author:
Michelle Dunn has over 17 years experience in credit and debt collection. She has written 5 books in her Collecting Money Series. For more information on Michelle?s services or to order any of her books please visit www.michelledunn.com& www.credit-and-collections.com
Circulated by http://www.article-emporium.com
<
< Previous article |
Next article >
Related sites on Debt relief:
|
>> Asset and liability basics
>> Auto Loan Options for People with Bad Credit
>> Auto Loans: Don?t Dig a Money Pit in Your Garage
>> BAD CREDIT PERSONAL LOANS
>> Bankruptcy 101
>> Beware Of Bad Credit Payday Loans
>> Business loans: translating potential for financial success and independence
>> Canadian Debt Consolidation
>> Collection Agency Secrets for Collecting on Bad Debt
>> Commercial Collections: Business Finance Booster Shot
>> Dealing With Disputes
>> Effective Policies and Procedures - 4 Parts of the Complete Cash to Cash Cycle
>> Financial Woes - Consider a Debt Management Company
>> Financing and Refinancing Programs are Plentiful
>> Government Student Loan Consolidation
>> Home Equity Loans ... Wise or Unwise?
>> How A Home Business May Protect You From The Housing Bubble
>> How do commercial debt reduction companies work?
>> How Millionaires Get to Be Millionaires
>> How To Avoid Medical Collections
|
