(C) 2005 Ian Stables
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This is an excerpt from the ebook
"The 37 Effective Ebay Ad Writing Secrets"
How to Easily Create a Compelling Auction Title
Think for a moment the questions that you would like answered. I bet you're really interested anytime you see anything offering the answer. Imagine your question is 'Is there an easier way to get to work?'. You might express it as 'I wish there was an easier way to get to work'. But it means the same thing. You see a headline that says 'New Easy Way To Get To (where you work)'. Would you be curious? Of course you would.
So it makes sense to ask yourself what questions your target customer has which you can provide the answer. Then construct your headline as the answer.
'What can I buy for my wife's birthday present?'
A quality ladies wristwatch
'Just What The Lady Wants - Quality Wrist Watch'
'How can I study less and still remember?'
A new way to study faster and remember everything
'New Way - Study Faster and Remember Everything'
'What can I sell on Ebay?'
A guide on what to buy and where to find these items at car boot sales
'What To Buy and Where To Find Saleable Ebay Items'
'I'd write and sell ebooks but don't know how'
A simple way to write an ebook
'The Easy Way To Write A Saleable Ebook'
Peoples questions often begin with How, Which, Who, Where, When, What and Why.
About the author:
Ian Stables is the author of "The 37 eBay Ad Writing Secrets" - How to easily COMPEL people to buy your stuff on eBay. To see contents visit http://ebayadsecrets.tripod.com/
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