By Kirk Bannerman
Back when I first started my online home business I didn't have
a clue concerning how to go about it. I had never done any
Internet marketing, and didn't know anything about websites or
search engines or any of that other online business stuff...in
short, I was a complete rookie. In retrospect, the two major
things that really helped me was that I refused to be intimidated
and I kept a realistic perspective (both in terms of initial
financial results and the time frame necessary to become
I know from my own years of experience that relatively few
business ventures are started on the Internet by people with
the experience, motivation, determination, backing, and support
that it takes to even have a reasonable chance of success.
Real online business people are those who work hard, who immerse
themselves deeply in marketing and advertising, and who put in
long hours in the beginning in order to see their Internet-based
Achieving success in an online business is not difficult to
comprehend. There is indeed a learning curve, but it's not brain
surgery. The process of learning isn't as much the issue as are
the personal traits of motivation and determination.
Develop your marketing plan and execute it. There's no magic in
this online home based business stuff. We're talking real world
here. It's not nearly as romantic as winning the lottery, yet
many of the thousands of people I have helped to start up their
home businesses on the Internet clearly came in with what I have
come to refer to as the "magic/lottery" mentality. Many of those
folks went off to chase another rainbow after a few months, but
some of them also came to their senses and buckled down to
develop very successful home based businesses.
Run, don't walk, away from all of those people that offer you
"shortcuts" or "success secrets" (probably in exchange for some
of your money). I mean, if they had it all figured out, why
would they sell this "magic answer" to you for a few bucks
instead of just keeping it private and then making tons of
money for themselves? (I'll leave it to you to connect the dots)
A key point to always keep in mind is that...business is
business. Regardless of whether you are on the Internet or
operating a business in a shopping mall. The same
fundamental principles apply to both businesses.
1) You need to have a product, or products, to sell.
2) You need to advertise to get customers to buy your
3) You need to provide support to your customers who buy
your products as a result of your advertising efforts.
4) You need to build a loyal customer following, so you can
maintain a profitable business over a period of time.
Many people fall into the trap of believing that because
they are doing business on the Internet, some of these steps
can either be skipped or they need to overemphasize one area
The bottom line regarding an online business is that you will
need to advertise and you will need to take care of your
Run your online home business just like a real company
because it is, in fact, a real business and you have a real
opportunity to either be successful or to fail. The primary
difference between an online business and a traditional
business is location (no traditional "storefront"). Nearly
everything else is essentially the same. You have products
and your objective is to sell those products to people who
want/need your products.
Remember, building a business takes time, determination,
and patience. Far too many people seem to think that the
traffic is just going to pour in once they have put up their
own website on the Internet. As anyone who has had a website
for a while knows...this simply is not true, but it is often
the reason people get frustrated and quit. The fact of the
matter is that you need to diligently promote/advertise your
website in order for your online home based business to
flourish and prosper.
One of the most important bits of advice that I can pass on to
you is that you must be patient. Most people start their online
home business with great enthusiasm and high expectations. Often,
after a few months, they become disappointed and frustrated
because they are not already making a large amount of money.
These impatient home business entrepreneurs then often start to
jump from one program to another every few months (never allowing
themselves enough time to succeed at any of them) and, finally,
throw up their hands in frustration and declare that they just
can't make money online.
Stick with your business and don't give up. Dogged persistence
(much like the tenacity of a pit bull) is an absolutely vital key
to your eventual success. Don't give up when things become
frustrating and you are not achieving the immediate success you
expected. Give your online home based business sufficient time to
develop and you realize the success you are seeking.
There is nothing magical about running an online home based
business. It should be run the same as any traditional "bricks
and mortar" business and it will succeed or fail depending on
the time and effort you put into it.
There are many very ordinary people working at home and making a
very good living on the Internet, will you be the next one?
About the author:
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.
Visit his website at http://www.business-at-home.us
for more details.
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