Network marketing has many aspects, but promotion, persistence,
and patience are three key elements which are critical to
achieving successful results.
PROMOTION is the lifeblood of network marketing. Whether you
are using online methods or offline methods, or a combination of
both, you must constantly strive to get your offering in front of
a targeted audience.
There are thousands of published sources that deal with specific
methods of network marketing (both online and offline), but the
key point to be made here is that you must have an active
promotion campaign designed to bring in a steady stream of new
prospective downline members.
PERSISTENCE is a key element in network marketing success.
You've gotta "just keep on keepin' on", even though frustation
levels can be quite high at times.
After you have been at it a while, and have a downline large
enough to provide reasonably accurate statistics, you will
probably find that about 95% of your downline members are dormant
and do nothing at all. Its easy to get down in the dumps or take
it personally when you encounter so many "do nothing" people.
Therefore, it is really important work with and actively support
the 5% or so that are serious about participating. And clearly,
an active and effective promotion campaign will continue to
bring in increasing numbers of potential participants so that
while 5% is small on a percentage basis, it can still be a
sizeable amount from a pure numbers standpoint.
PATIENCE is vital. You can expect that it will take about a year
before the awsome power of geometric growth kicks in.
A classic illustration of geometric growth is the frequently used
If you save one penny on the first day, and double it every
successive day, (day two you have 2 pennies and day three you have
4 pennies, and so on) how much will you have at the end of
30 days? The answer, to the astonishment of many, is $5,368,708!
Amazing, but true.
Its a sad statistic that most network marketers fail and it is
often traceable to the fact that they did not exhibit enough
persistence and patience to continue constantly promoting their
business for the year or so that is required for success.
Network marketers that stick with it for a year or more often end
up becoming the proverbial "heavy hitters".
In closing, I would like to encourage you to increase your chances
of becoming a successful network marketer by always keeping a
clear focus on "the three P's" of Promotion, Persistence, and
About the author:
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.
Visit his website at
Legitimate Home Based Business for more details.
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