7 Tips I Wish I Had Known 6 Months Ago About Online Marketing
(c) by Laurie Meade
1-The importance of a schedule and staying focused. Keeping on
task. schedule promotions
Plan and make a task schedule for project ideas.
schedule purchases -- (don't buy on impulse, the offer will still
be there in a day or so!)
schedule time -- (remember to schedule time for family members as
schedule breaks from the computer -- (not just physical breaks, take
your mind of your business and have some fun --, you'll be more
fresh and productive when you go back to work!)
2-The importance and value of keeping good records,
Backing Up Files
3- Don't try and run an online business with AOL. I personally
have nothing against AOL It is a great service for the computer
illiterate newbie. However, once you get the basics down, you can be
much more productive with a different ISP. AOL does not allow you to
filter email the way it needs to be filtered.
When I was doing my business through AOL, I sometimes would be
dealing with over 500 emails a day. No way to send them to different
folders as in Outlook Express, MailWasher or many other email
programs. Unless they have drastically changed things in Version 8,
it is one of the few that doesn't work with third party email
programs. This just leads to wasted time and frustration.
4- Speaking of wasted time.
Get a DSL hook up.
The extra cost is worth it in the matter of time saved.
Web pages that come in as fast as the click of a mouse.
It means more productive time spent on the computer. More
productivity means more money.
5- Learn what a great tool Yahoo can be. I have read good comments
and bad, about Yahoo. All I know is from my own experience. When I
first started online, I exchanged a review for a copy of FrontPage
2002. While reviewing it, I put up a "practice site" on geocities.
You can visit it here:
I read where you had to have a domain name for people to take you
seriously. I agree. However, I learned that a free site is very
beneficial to your business as well. Putting links on a free site
will bring traffic to your domain name. If you use Geocities.com, it
will help you get listed in the Yahoo Directory eventually. Two of
my pages at the above mentioned site, are listed in the Yahoo
They are also the two that get the most traffic. By putting links on
these pages to my other domain names, I can take advantage of all
that free traffic.
You will also able to access this site from any computer, even when
yours is down.
You can start and manage groups easily. I love the convenience of
running AutoResponse Plus right at my website. However, having a
group to promote articles on Yahoo, makes more sense. Once someone
has signed up for one Yahoo Group, it is a simple click of a button
to add other groups.
This is where the power of numbers comes in. Don't try and reinvent
the wheel. Jump in and join the success by following those who came
6- Take the time to learn how to use Ebay. Even if your plan
doesn't entail becoming a powerseller, by putting up a few auctions,
you can direct traffic to your site and increase sales. You can
learn everything you need and more from the ebooks offered at this
I had wanted to learn Ebay but kept putting it off. To many other
things to do. Because of a planned move, and the necessity of
getting rid of valuable stuff, I started researching the ebooks I
had about how to go about putting up an auction.
I sold more in one month, July 2002, than I had from Feb. through
June, using Ebay. I also received my first affiliate commissions,
several of them, from both my geocities and domain name websites
that same month. It was definitely worth the time invested for my
business. It can be a great traffic building for your business.
Email me at email@example.com if you have questions on
Ebay auctions. I will help through emails any way I can.
7- Don't be afraid to do a press release. I had read many articles
about how they could bring you big traffic. I also read how
difficult they were to get read. I worried about too much publicity,
invading my privacy.
I researched and studied how to do it, and took the plunge. It
worked. The very first time. I got my press released published at
8- Write it down when you think about it. Too often, I have
written an article in my mind. Then it never seems to make it to
paper. Being a single mom of three, I am busy. I have found by
talking into a digital recorder or tape recorder, I can be more
productive. Use that waiting time. This article was generated in my
mind while waiting at a bus stop with my almost 2 year old. (He was
strapped safely in his stroller with a snack, of course :o)
This article promised 7 tips- I give you 10. These are my bonus
9-- Always give more than you promise. Everyone loves freebies. Put
something for free on your site. It will generate more traffic. Then
incorporate that freebie to generate sales. Writing articles is a
great way to do this.
10-- Promote free articles. After you have written several on the
same topic, you can create a free ebook. Offer it as a tool for
webmasters to customize and give away for free. You can offer this
customization for free or charge a fee for it. Put affiliate links
in your ebook articles to promote backend sales.
If I had known all these things 6 months ago, my business would be
bringing in more sales everyday. Learn from my mistakes so you can
About the Author
For more detailed information on each of these tips subscribe to my
Free Ezine - "Yes You Can"
Visit http://you2cansellonline.com for more details. Subscribe at
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