Email marketing > "How I Use Email Automatic Responders".
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by: Jeff Schuman
An email automatic responder or autoresponder is the second most
important marketing tool I have to make money online. The first
would be my hosting company. Without these 2 tools my internet
marketing business is dead in the water.
In the world of internet marketing, millions of sites are
fiercely competing with each other to gain new clients. For any
ecommerce site to succeed, it must capture the interest and the
trust of its visitors. It is not enough that your site is
perfectly designed or has the latest in animation of content.
You should focus your efforts not only in attracting visitors
but also in leading them to make a purchase. There are dozens of
marketing strategies you can use to attract more buyers and pump
up your sales. One of them is by establishing an excellent and
professional reputation for prompt and efficient response.
As more potential customers visit your site, you should expect a
flood of inquiries and requests for information. This is an
excellent opportunity for you to capture more clients and lead
them to buying from your site. Thus, it is important that you
carry out an efficient and prompt response to every email you
receive. The fastest and most effective way to do this is by
utilizing an email automatic responder.
Autoresponder services use a computer program that automatically
return a prewritten message to anyone who sends an email to your
site. It is widely used for responding to consumer inquiries and
visitor comments and suggestions.
Follow up automatic responders are also used by e-zines in
responding to people who subscribe or unsubscribe to their
online magazines. Companies, who send out their e-newsletter
regularly, also use utoresponders.
How can effective autoresponder services help boost your
business? The answer lies in its ability to return a prompt
response to any e-mail the site receives. By responding rapidly
and efficiently, you create a very good impression on your
potential customer. Good email autorespondrs help you get
important information back to these customers immediately. An
effective autoresponder service helps you communicate your
message promptly, creating a sense of professionalism and
efficiency that your clients will definitely appreciate.
Another very important advantage of email automatic responders
is that it saves time with multiple marketing tasks. Certainly,
you do not have enough time to personally make and send all
correspondence. Autoresponder services allows you to send thank
you letters, newsletters, product information, brochures, orders
etc. to hundreds of clients almost immediately and
simultaneously. Autoresponder services are also indispensable in
any email marketing campaign.
Choosing the right autoresponder is very important. What makes
the best automatic responder? First, you should pick an
autoresponder that is reliable and can give you 24/7 service.
You cannot afford to lose a customer because your autoresponder
failed to answer his query or request for information. The
ability to respond promptly is the first thing you must look for
in any automatic responder.
Another key factor you should consider when choosing
Autoresponder servcies is flexibility. Good autoresponders allow
you to customize unique responses that will have maximum effect
on the customer. You should avoid creating an impression that
the customer is communicating with a machine instead of a real
An excellent email automatic responder lets you provide the
information that is specifically targeted for what the potential
customers are looking for. Because any email from potential
customers essentially represent the customer's intent on getting
more information about your product, which can ultimately lead
to direct sales, all emails are important. Thus, a top
Autoresponder servcie must fulfill all these duties to help you
boost your business.
For all of our autoresponder needs we prefer Aweber. They are
very reasonably priced and have proved to be reliable and easy
About the author:
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